Jul 18, 2013

Update: Google confirmed there is a Panda update going out now that is "more finely targeted."

There is renewed chatter in the WebmasterWorld forums about another shuffle taking place in Google. The consensus is that this update is likely Panda related.

We know Google has now slowed the Panda rollout to happen over several days and we also know Google will not confirm Panda updates anymore. We also know that Google wanted to soften the Panda algorithm a bit.

The chatter in the forum seems to back up the soften part where many folks, not all, are saying it looks like a Panda recovery has been pushed out.

Here are some quotes from the thread:

seen very big changes - clearly Panda recovery. Dramatic change on the 12th and sustained since. Average rank position, # of unique search terms driving to site both improved as well.

Major improvements here starting on the 12th and leveling off today. Traffic is now about 5% higher than 2012 after being 25% lower all year long.

Panda Cub update

Despite Google telling me they won't confirm these updates anymore, I am going to try to reach out and see if this is indeed the "softer" Panda algorithm being released. If I hear back, I will let you know.

Do you think this update is Panda related?